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Storytelling is one of the most powerful ways to promote and strengthen your brand. Good stories tap into your audience’s emotions because they genuinely connect to what your brand stands for or where it has come from.
" Brand storytelling isn’t a new concept but it is essentially the foundation for any businesses growth strategy "
With the growth of #socialmedia and #inboundmarketing (#contentmarketing) the opportunities to tell your story are vast. #brandstorytelling is essentially what marketers do and at Pretty Vicious we weave your brands story line into all our marketing initiatives across platforms. As an entrepreneur or start-up your brands look, voice and messaging must be consistent as you push your way through your industry. Whether your brand is established or not here are some Pretty Vicious branding fundamentals that you should think about:
1. BRAND ORIGINALITY
Being original and innovative is related to building your businesses brand, which is a long-term investment that will help you grow your business and position you as a true authority in your industry.
2. BRAND HONESTY
Honesty and transparency are important when forming your brand and telling your brands story. Yes you’re telling stories, but this isn’t fiction and your story needs to be rooted in the truth. If your story doesn’t add up you’ll only confuse your customers and lose their interest.
3. BRAND PERSONALITY
People don’t generally gravitate towards boring people and the same goes for boring brands with boring stories (yawn). You need to be thinking about your brands persona and put your brands personality at the center of your storytelling.
4. BRAND NARRATIVE
A brands narrative can set a business apart from competitors in the same industry. Reminding your customers of why your different and what your businesses goal are, let’s your customers know you're committed to achieving what you say your mission is.Familiarity with a brand and its story is an important driver of authenticity and the eight values comprising authenticity are the abilities to be genuine, original, unique, expert, visionary, passionate and honest, and finally integrity.
But.. with all #brandbuilding efforsts, your ultimate goal is to surround your customers with #brandexperiences (including stories), so they can decide for themsleves how they want to interact with your brand.
Give them multiple ways to enjoy your brand story, and you'll find yourself moving closer to achieving your brand marketing goals. If you're struggling with your branding, storytelling or conveying your value proposition, Get in touch with Pretty Vicious and see how our marketing capabilities can support you in reaching those goals.
Plus you can stay up to speed on developments in marketing, by signing up to our newsletter which is loaded with helpful hints and tips to help businesses stay on top of the changes. One of the most important components for business success is marketing. As a business owner you'll find that a good marketing strategy can create the best possible path to achieve your goals.
check out our FREE resources, including a Brand Development questionnaire which will help with the strategic process of creating and distinguishing your company's image, products and services from your competitors. Includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.
Until next time...
